Work / Campaign site
Visa × Moneris
FIFA World Cup 26 hospitality invitation that carries its whole support load in a ticketing FAQ, then switches to a post-registration state.

The problem
Hospitality invitations generate a predictable wave of questions — what the ticket includes, how it arrives, who it can be transferred to — and every one of them would otherwise land on the client as an email.
What we built
A ticketing FAQ written to absorb that wave up front, and a site that flips to a post-registration state on its own once the guest list closed, so the page stayed correct without anyone editing it.
Speed
- Kickoff to staging link
- 41 hrs
- Kickoff to launch
- 11 days
- Review rounds
- 4, same-day turnaround
Launch hour
- Peak first-hour traffic
- 2,400 requests/min
- Registration completion rate
- 97%
- Dropped submissions
- 0
- Launch-day incidents
- 0
- Uptime through the event
- 100%
Build quality
- Lighthouse performance
- 97
- Lighthouse accessibility
- 100
- LCP / INP / CLS
- 1.2s / 45ms / 0.01
- JS shipped
- 13 kB
Outcome
- FAQ answered 89% of sessionsSupport emails avoided
- Near zeroSupport tickets raised
The long-form write-up for this project is still in progress. Everything above is the summary; ask us anything it does not answer.
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